…for those who live in it
Popculture politics and strong voices

The Thami Mnyele Foundation former artist in residence Zanele Muholi will take part to the group exhibition "…for those who live in it - Popculture politics and strong voices" at the MU in Eindhoven.

This summer MU has it’s focus on the urban and dynamic pop culture and contemporary art of South Africa. ...for those who live in it, Pop-culture politics and strong voices is the title of a project that will bring new works of ten South African artists to the Netherlands.

Opening 21st May 2010

for more info:

MU
Emmasingel 20
5611 AZ Eindhoven
Netherlands
+3140-2961663
mu@mu.nl
www.mu.nl

Africa is, after all, the continent with the youngest population in the world. Moreover, the generation of young artists now emerging in South-Africa, is the first generation that has grown up and started it’s own artpractice after apartheid. These artists are very aware of this, and are emphatically searching for their own way to express the political and social implications of this in their work. This could, on the one hand, be by making bold political statements, or on the other, by ignoring politics altogether.

Due to the Football World Cup, which will be held in South Africa around the same time, major brands such as Nike, Coca Cola and Sony have become an integral part of the South-African street scene. ...for those who live in it aims to provide an alternative, contrasting perspective, by showing us a broad palette of unorthodox, activist, dynamic expressions at the interface of contemporary art and pop culture, particularly in Cape Town and Johannesburg.

The setup of ...for those who live in it is aimed at exploring, and showing in an experimental manner, the hugely variegated contemporaneous alternative culture of South Africa; from fashion, comics and electro in Cape Town to street art, performance and afro-punk kidz in Johannesburg.
With ...for those who live in it MU innovatively builds on projects from the past, such as Food for Thought (1999), with young artists from Hong Kong, and Under One Groove (2003), about the early days of hip hop in the United States. But most of all, this is an attempt to develop a way of working that, over the next few years, will also enable us to explore the energetic pop and youth culture of other non-Western continents/urban regions from an equally glocal perspective.